The critical success of A-L-X’s slow-burning debut release ‘Beautiful Criminal’ was explicit, with WONDERLAND, NME and The Line Of Best Fit some of the many tastemakers to draw comparisons between the young Scottish singer/songwriter and artists like Frank Ocean, The Weeknd and Jai Paul.
It was the same story at radio: playlist slots on BBC Introducing on Radio 1 & 1Xtra and specialist support from Zane Lowe, Mistajam, Huw Stephens and DJ Target at BBC R1Xtra and Jen and Ally at BBC R1 all supporting this exciting new talent.
A-L-X now continues the hype with consummate, soulful tracks that underlines why A-L-X is one of the most talked-about underground artists in the UK right now. His productions are written and performed entirely by A-L-X and his quickly becoming trademark sultry guitar and classic songwriting underline a rare sophistication and subtlety in someone so young. This is a serious songwriting talent and beatmaker (he has been recently been producing for the singer Liv) on show as much as A-L-X himself as a star in the making.