South London and 2009 B.E.T Award winning UK Rap trendsetter Giggs’ stature is almost myth-like in nature, the rapper from Peckham has sold over 100,000 mixtapes, worked with household names such as B.O.B, Waka Flocka, Jeremih, Shola Ama & Mike Skinner.
His latest mixtape ‘Take Your Hats Off’ hosted by G Unit’s DJ Whoo Kid has had over 150,000 downloads up to date. Giggs was widely touted as the UK’s hottest property by the usually over conservative BBC Radio 1 long before the deal with XL Recordings had materialised.
Giggs made the prestigious BBC Sound List of 2010 featuring fifteen of the best rising music stars to watch out for in the near future
He has recently signed to respected record label XL, home to MIA, Adele and the White Stripes.
His debut album ‘Let Em Ave it’ was released to critical acclaim and has been described as a landmark in British urban music.
His mixtapes and tracks could be heard blazing in every borough of London and beyond, from iPods to mobiles to car stereos to laptops. His unique lazy flow and laboured wordplay transcended race and age boundaries, having amassed a diverse range of fans that any top 10 album selling artist would be envious of. Maybe most important to him and what he’s about though is the fact that he had the heart of the roads, the impoverished neighbourhoods and rundown council estates (Projects), he had the ear of the streets.
As things stand it seems like he has the whole world at his feet and the whole city in his hands.