The importance and relevance of British music has been reinforced by the sheer quality of new artists over the past few years, and one rising star who is laying down strong foundations is Sasha Keable.
Based in South London, this 19-year-old BRIT School graduate signed a coveted management deal with Disturbing London and also recently inked an impressive 5-album deal with Universal Music subsidiary, Polydor. She has just unveiled her stunning debut 8-track EP, entitled ‘Black Book’, and the offering boasts credits from the likes of All About She, Alex Burey and Cinematic. Keable has now returned to the studio with songwriter and producer Dev Hynes (Florence & the Machine, Solange Knowles) and Justin Parker (Lana Del Rey, Ellie Goulding) to focus on her hotly anticipated debut album.
She is defying convention with her edgy fusion of caramel-toned vocals and raw street style, which sets her apart from her contemporaries and makes it impossible for her to go unnoticed. There’s a quiet ferocity in her voice that commands attention and flirts with the ethereal ambience of her sound, and her ability to move seamlessly through genres makes it undeniably fresh.
Keable was raised on heavy metal and hip-hop, but admits that 80s music has also been a big inspiration to her so has incorporated elements of it into her new material. Her eclectic tastes manifest themselves in her songwriting and arrangements, which she describes as constantly evolving, and her genuine talent for creating intoxicating blends of lyrics and melodies is indulged in the complete creative control she has in the studio.
Her confidence, passion, and natural affinity with music have driven her to take on some ambitious and challenging projects, which range from collaborations to high profile live shows, and following the release of her new EP, Keable will return to the studio to focus on her hotly anticipated upcoming debut album.
Over the past year, she has performed at London’s Wireless Festival, lent her voice to DJ Zinc’s summer anthem ‘Only For Tonight’, and alongside touring with Disclosure she both co-wrote and featured on their track, ‘Voices’. The name she’s been carving into the body of the industry is becoming more visible by the day and Sasha Keable is ready to make a lasting mark.